$episode->event()->associate($event);
$episode->title = $sgEntry['match1']['title'];
$start = Carbon::createFromFormat('Y-m-d\TH:i:sP', $sgEntry['when']);
$episode->event()->associate($event);
$episode->title = $sgEntry['match1']['title'];
$start = Carbon::createFromFormat('Y-m-d\TH:i:sP', $sgEntry['when']);